Tune of Time

Bulova launches “Tune of Time”, a new short-form video series that will spotlight some of today’s most promising emerging musical artists under the mentorship of the legendary Nile Rodgers. The series will explore how they spend their time creating, performing and passionately pursuing their dreams.

Nile Rodgers
Calum Scott
Matt Hunter
ZZ Ward


Bulova has teamed up with Universal Music Group, the world leader in music-based entertainment, to share the stories of these emerging artists on our website and social media channels. Showcase talent will include UK rising star Calum Scott, YouTube sensation Matt Hunter, acclaimed singer/songwriter ZZ Ward, and more.

This exciting partnership is a new reflection of our deep commitment to music, established by Bulova’s ongoing partnerships with the GRAMMY Awards®, Latin Recording Academy®, and GRAMMY Museum®, and the recognition that music underscores many of life’s most memorable moments.


Music legend Nile Rodgers – three-time GRAMMY Award® winner, Bulova’s current “History of Firsts” campaign ambassador, and mentor to the emerging artists in “Tune of Time” – is an exceptional composer, producer, arranger and guitarist who is amplifying his legacy by exploring new musical terrain. Transcending all styles, his body of work has garnered him inductions into the Rock & Roll Hall of Fame and the Songwriters Hall of Fame. Nile was recently appointed Chief Creative Advisor for the legendary Abbey Road studios. His work in the CHIC Organization and his productions for artists including David Bowie, Diana Ross and Madonna have sold more than 300 million albums and 50 million singles worldwide, while his trendsetting collaborations with Daft Punk, Avicii, Sigala, Disclosure and Sam Smith reflect the vanguard of contemporary music. He is also the Founder & Chairman of the We Are Family Foundation, a non-profit organization dedicated to the vision of a global family.

GRAMMY Awards®

Bulova is a proud partner of the GRAMMYs® — Music’s Biggest Night®. The partnership includes a GRAMMY®-inspired collection of Bulova timepieces, the first of which debuted in December 2016, as well as live and red-carpet events.

The Latin Recording Academy®

Bulova is proud to partner with the Latin Recording Academy®. Though an American-born brand, Bulova enjoys wide international recognition, and this partnership reflects today’s multi-cultural fabric of the US and embraces music artistry and music makers in all its forms. Adding to its History of Firsts campaign, Bulova congratulates first-time nominees in the Best New Artist category with Bulova Latin GRAMMY® inspired timepieces.

GRAMMY Museum®

Established to explore and celebrate the enduring legacies of all forms of music. Over the next three years, Bulova and the Recording Academy will work with the GRAMMY Museum® to build a special Moments in Time exhibit, celebrating timeless moments in music history.

We are honored to be an official partner of the GRAMMYs®—as some of our most unique moments in time, as in life, are marked by music.

Jeffrey Cohen, President of Bulova

Presenting the GRAMMY® Watch

Bulova and the Recording Academy Celebrate Their Timeless Moments in GRAMMY® History Partnership with Special Edition Timepieces.


Bold, details accentuated through a gold tone stainless steel case and bracelet highlighted by the iconic GRAMMY® logo punctuated caseback.


Crafted with integrity, Bulova’s innovative Precisionist movement guarantees unparalled accuracy.


Altogether a sophisticated statement of style with plenty of staying power.


Altogether a sophisticated statement of style with plenty of staying power.



Join our list and be the first to hear about latest styles, news and more!